The commercial, which quickly went viral after being dropped online on February 23, prominently featured Olympic hopefuls Madison Kocian, Maggie Nichols and MyKayla Skinner.
The spot, which featured the tagline, “It’s what you do in the dark that puts you in the light,” showed what goes on before the sparkly leotards are put on in front of huge cheering crowds.
“I don’t think we really realized how big the commercial really was when we were shooting it. I think we were just like, ‘Cool! We’re in an Under Armour shoot!’ But now, seeing how much success it got, it’s so cool,” 18-year-old Nichols exclusively tells Us Weekly. “It was very long hours for two days, but it was a ton of fun and it was a new experience, and it just felt pretty cool doing it.” – Maggie Nichols
“It really shows all of what we do that goes into it, and all the hours and everything behind all this,” 18-year-old Kocian tells Us Weekly. “Most of the fans just see the competitions and I guess you could say the easier part, just because the training is just so much harder.” – Madison Kocian
“A lot of people from my school and people I know were taking pictures of the TV screen when they saw it and were like, ‘Hey, that’s you!’” Nichols said. “It’s kind of cool that I’m getting some recognition.” -Maggie Nichols